MAKE AN INVESTMENT IN YOURSELF!
Last week I visited several ABWA teams and members in Florida. Throughout my stay I was able to observe women who were involved in various phases of the ABWA experience. And what I saw helped to crystallize in my mind one of the reasons why women continue to join this organization and how it can help each of us grow as individuals.
Most striking is that ABWA gives us a stage on which to rehearse before we take our act on the road. That is to say, that as a leadership simulator, ABWA provides women with a safe environment where they can begin to put in practice skills necessary for success in business and in life. The primary difference is that if you “crash and burn” during a simulation there are no lingering consequences, you are among friends; and friends help lift you up, provide guidance and direction so you achieve the desired results.
ABWA is the place where you “learn to fly your plane.” We provide a nurturing audience for your budding public speaking skills. We help you hone your management and marketing skills. We provide a sounding board when you are perfecting your customer service and project management skills. All of these skills are vital for success in the real world of business. And all these opportunities are inherent in ABWA.
One of the experiences where this was evident was in my recent Florida trip – visiting with the Lakeland Downtown and Suncoast Charter Chapters, and the newly formed Ocala Express Network. While in Lakeland, I watched one woman slowly walk to the podium when asked to give a 2-minute commercial about her business services. Despite her nervousness, she was able to summon the courage and point her plane down the runway, build up speed, pull back on the yoke and lift into the air! She delivered a succinct speech that represented her business well. She had the support and understanding of 60 other women urging her on.
So, for women who are trying to excel in their corporate or community setting, or who are looking for a leadership simulator, or perhaps just a brief respite, this year’s conference is the place to be. The dynamic sessions will focus on all of the key areas of business. In addition, you can network with hundreds of people who care about what you do and who you are, and who may be facing some of the same challenges as you! Make an investment in yourself and your future, plan to attend this year’s National Women’s Leadership Conference on October 28-30 in Chattanooga, Tennessee! See you there!
For more information about this year’s national event or about membership, contact us at webmail@abwa.org


June 24, 2010 at 7:36 pm
Great Job!! I loved the simulator analogy. Thanks for all you do,
Casey
July 6, 2010 at 1:47 pm
This is another of our hidden treasures — the blog. You’ve really captured the essence of our mission. May we quote from it in our chapter newsletters?
July 6, 2010 at 2:56 pm
Absolutely!
July 12, 2010 at 6:36 pm
Rene’,
You nailed it! I loved the flight analogy. As always, you communicated the mission with an example that is easy to relate to and understand.
Cathy